Digital Experience
Yeti


About the Project
YETI.com’s e-commerce redesign was built to deliver an immersive, high-performance shopping experience that reflects the brand’s rugged, adventure-driven identity. The project focused on seamless UI/UX, mobile-first optimization, and high-impact storytelling, resulting in a best-in-class online retail experience.
Key Achievements
2 Webby Award Nominations – Best Shopping Experience & Best Mobile Shopping Experience
Optimized UX & Performance – Faster load times, seamless navigation, and a refined checkout flow
Mobile-First Excellence – Fully responsive, high-converting design across all devices
Design Strategy
Immersive Visual Storytelling – Full-screen imagery, rugged typography, and motion elements to reinforce YETI’s identity
Enhanced Product Discovery – Improved filtering, categorization, and interactive configurators
Optimized for Speed & Engagement – High-performance architecture supporting rich media without slowing load times
Outcome
The redesigned YETI.com set a new benchmark for e-commerce excellence, increasing user engagement, enhancing brand perception, and earning award recognition for its seamless digital shopping experience.
Want the full case study? Contact us
YETI.com’s e-commerce redesign was built to deliver an immersive, high-performance shopping experience that reflects the brand’s rugged, adventure-driven identity. The project focused on seamless UI/UX, mobile-first optimization, and high-impact storytelling, resulting in a best-in-class online retail experience.
Key Achievements
2 Webby Award Nominations – Best Shopping Experience & Best Mobile Shopping Experience
Optimized UX & Performance – Faster load times, seamless navigation, and a refined checkout flow
Mobile-First Excellence – Fully responsive, high-converting design across all devices
Design Strategy
Immersive Visual Storytelling – Full-screen imagery, rugged typography, and motion elements to reinforce YETI’s identity
Enhanced Product Discovery – Improved filtering, categorization, and interactive configurators
Optimized for Speed & Engagement – High-performance architecture supporting rich media without slowing load times
Outcome
The redesigned YETI.com set a new benchmark for e-commerce excellence, increasing user engagement, enhancing brand perception, and earning award recognition for its seamless digital shopping experience.
Want the full case study? Contact us
YETI.com’s e-commerce redesign was built to deliver an immersive, high-performance shopping experience that reflects the brand’s rugged, adventure-driven identity. The project focused on seamless UI/UX, mobile-first optimization, and high-impact storytelling, resulting in a best-in-class online retail experience.
Key Achievements
2 Webby Award Nominations – Best Shopping Experience & Best Mobile Shopping Experience
Optimized UX & Performance – Faster load times, seamless navigation, and a refined checkout flow
Mobile-First Excellence – Fully responsive, high-converting design across all devices
Design Strategy
Immersive Visual Storytelling – Full-screen imagery, rugged typography, and motion elements to reinforce YETI’s identity
Enhanced Product Discovery – Improved filtering, categorization, and interactive configurators
Optimized for Speed & Engagement – High-performance architecture supporting rich media without slowing load times
Outcome
The redesigned YETI.com set a new benchmark for e-commerce excellence, increasing user engagement, enhancing brand perception, and earning award recognition for its seamless digital shopping experience.
Want the full case study? Contact us
Industry
Outdoor
Retail
Year
2017











