Digital Experience

Yeti

About the Project

YETI.com’s e-commerce redesign was built to deliver an immersive, high-performance shopping experience that reflects the brand’s rugged, adventure-driven identity. The project focused on seamless UI/UX, mobile-first optimization, and high-impact storytelling, resulting in a best-in-class online retail experience.

Key Achievements

  • 2 Webby Award Nominations – Best Shopping Experience & Best Mobile Shopping Experience

  • Optimized UX & Performance – Faster load times, seamless navigation, and a refined checkout flow

  • Mobile-First Excellence – Fully responsive, high-converting design across all devices

Design Strategy

  • Immersive Visual Storytelling – Full-screen imagery, rugged typography, and motion elements to reinforce YETI’s identity

  • Enhanced Product Discovery – Improved filtering, categorization, and interactive configurators

  • Optimized for Speed & Engagement – High-performance architecture supporting rich media without slowing load times

Outcome

The redesigned YETI.com set a new benchmark for e-commerce excellence, increasing user engagement, enhancing brand perception, and earning award recognition for its seamless digital shopping experience.


Want the full case study? Contact us

YETI.com’s e-commerce redesign was built to deliver an immersive, high-performance shopping experience that reflects the brand’s rugged, adventure-driven identity. The project focused on seamless UI/UX, mobile-first optimization, and high-impact storytelling, resulting in a best-in-class online retail experience.

Key Achievements

  • 2 Webby Award Nominations – Best Shopping Experience & Best Mobile Shopping Experience

  • Optimized UX & Performance – Faster load times, seamless navigation, and a refined checkout flow

  • Mobile-First Excellence – Fully responsive, high-converting design across all devices

Design Strategy

  • Immersive Visual Storytelling – Full-screen imagery, rugged typography, and motion elements to reinforce YETI’s identity

  • Enhanced Product Discovery – Improved filtering, categorization, and interactive configurators

  • Optimized for Speed & Engagement – High-performance architecture supporting rich media without slowing load times

Outcome

The redesigned YETI.com set a new benchmark for e-commerce excellence, increasing user engagement, enhancing brand perception, and earning award recognition for its seamless digital shopping experience.


Want the full case study? Contact us

YETI.com’s e-commerce redesign was built to deliver an immersive, high-performance shopping experience that reflects the brand’s rugged, adventure-driven identity. The project focused on seamless UI/UX, mobile-first optimization, and high-impact storytelling, resulting in a best-in-class online retail experience.

Key Achievements

  • 2 Webby Award Nominations – Best Shopping Experience & Best Mobile Shopping Experience

  • Optimized UX & Performance – Faster load times, seamless navigation, and a refined checkout flow

  • Mobile-First Excellence – Fully responsive, high-converting design across all devices

Design Strategy

  • Immersive Visual Storytelling – Full-screen imagery, rugged typography, and motion elements to reinforce YETI’s identity

  • Enhanced Product Discovery – Improved filtering, categorization, and interactive configurators

  • Optimized for Speed & Engagement – High-performance architecture supporting rich media without slowing load times

Outcome

The redesigned YETI.com set a new benchmark for e-commerce excellence, increasing user engagement, enhancing brand perception, and earning award recognition for its seamless digital shopping experience.


Want the full case study? Contact us

Industry

Outdoor

Retail

Year

2017