Enterprise Rent-A-Car set out to elevate its Exotic Car Collection by creating an immersive, high-end digital rental experience. Initially designed as an iPad showroom kiosk, the project’s success led to Enterprise expanding it into a full-scale website, redefining luxury rentals. OwlMan led UI/UX, design, and art direction, crafting a bespoke, visually driven, and seamless experience.

Key Achievements

• 2016 Webby Award Nomination for Best Automotive Site Design, recognizing its industry-leading innovation.

• Enterprise approved the first design pass with zero revisions, an extremely rare achievement in corporate design.

• Transformed the project from an iPad kiosk into a full-scale luxury website, redefining Enterprise’s approach to exotic rentals.

Design Strategy

• A Marque-Centric Interface – Full-screen imagery showcasing key vehicle details, with a dynamic swipe-through experience.

• Seamless Filtering & Selection – Users could filter by brand, location, or style, simplifying the selection process.

• A Bold Reinterpretation of Enterprise’s Branding – Elevating the visual identity to match the prestige of the collection.

Outcome

Enterprise Exotics set a new standard for luxury car rentals, offering an unmatched digital experience. The unexpected success culminated in an email from the client with just a link to the Webby nomination and the words, “Look what you started.”

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