Pendleton needed a refined digital experience to elevate product presentation, integrate lifestyle imagery, and enhance mobile usability. The goal was to create a seamless, premier shopping experience while maintaining the brand’s heritage and craftsmanship.

Key Achievements

• Elevated Home Page Experience – Stronger product showcases, immersive storytelling, and premium visuals.

• Enhanced PLP & PDP – Larger product imagery, intuitive filtering, and an improved selection process.

• Mobile Optimization – A streamlined shopping flow with easier navigation, sorting, and selection.

Design Strategy

• Visual Storytelling & Brand Integration – More lifestyle imagery to strengthen emotional engagement.

• UX Optimization – Simplified product selection and filtering for a more intuitive shopping experience.

• Mobile-First Approach – Ensured seamless usability across all devices, enhancing conversions.

Outcome

The redesign delivered a more immersive and engaging brand experience, improved mobile usability, and created a cohesive, refined shopping journey that aligns with modern consumer expectations.

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