Zenni Gaming – A New Era for Gaming Eyewear

Zenni Optical sought to enter the esports market with Zenni Gaming, leveraging its Blokz+ Tints and headset-compatible frames. Given gamers’ skepticism toward traditional marketing, Zenni needed to build credibility and trust within the space.

Key Achievements

• • Established Zenni Gaming as a recognized esports brand through strategic positioning.

• • Integrated gaming content into Zenni’s main platform after pivoting from a planned microsite.

• • Enhanced influencer & esports partnerships with TSM and gaming YouTubers using AI-generated lifestyle photography for scalable visuals.

Design Strategy

• • Education-First Approach – Positioning Zenni’s eyewear as a performance enhancer for gamers.

• • Brand Identity & UX Design – Creating a distinct gaming sub-brand within Zenni’s ecosystem.

• • Scalable Innovation – Implementing new UX elements that became standards for future Zenni projects.

Outcome

Zenni Gaming successfully established credibility in esports, setting a foundation for long-term growth through authentic engagement, strategic branding, and digital innovation.

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