Campaign
Zenni OptiFlex
About the Project
Zenni OptiFlex – Engineered for Every Headset
Zenni Optical needed to launch a first-of-its-kind headset-compatible frame line, OptiFlex, into a market that spanned gamers, remote professionals, fitness enthusiasts, and everyday wearers. Built from hypoallergenic ULTEM material with razor-thin 1.6mm temples and a 3-point fit system, the frames required a campaign that communicated technical innovation without alienating a broad, lifestyle-driven audience.
Key Achievements
Developed the OptiFlex product wordmark and visual identity, establishing it as a distinct sub-brand within Zenni's ecosystem.
Delivered a landing page, AI-generated lifestyle imagery, CGI product renders, and an AI-generated video under one cohesive creative direction.
Art-Directed an innovative suspended product shoot, compositing frames onto AI-generated model imagery to demonstrate real-world wear without waiting on overseas product shipments.
Expanded the campaign across esports partnerships including TSM, DreamHack, and ESL, with dedicated co-branded frame editions.
Design Strategy
Performance Meets Everyday Life Positioning OptiFlex beyond gaming by showcasing the frames across gaming, travel, fitness, and professional settings to broaden purchase intent.
360 Art Direction Leading creative from wordmark development and CGI renders to lifestyle photography direction, landing page design, and AI-generated video production.
AI-Integrated Production Partnered with CGI artists and leveraged AI model imagery composited with real suspended product shots, solving a compressed launch timeline without sacrificing visual fidelity.
Accessible Price Anchoring Building creative around the $25.95 entry price point as a contrast to $220+ competitors, making performance eyewear a no-barrier decision.
Outcome
OptiFlex launched as Zenni's most technically differentiated frame line, with a campaign that successfully bridged the gap between esports credibility and mainstream lifestyle appeal. The breadth of creative deliverables, from CGI and AI production to co-branded esports editions, set a new production standard for Zenni's specialty product launches.
👉 Want the full case study? Contact us
Zenni OptiFlex – Engineered for Every Headset
Zenni Optical needed to launch a first-of-its-kind headset-compatible frame line, OptiFlex, into a market that spanned gamers, remote professionals, fitness enthusiasts, and everyday wearers. Built from hypoallergenic ULTEM material with razor-thin 1.6mm temples and a 3-point fit system, the frames required a campaign that communicated technical innovation without alienating a broad, lifestyle-driven audience.
Key Achievements
Developed the OptiFlex product wordmark and visual identity, establishing it as a distinct sub-brand within Zenni's ecosystem.
Delivered a landing page, AI-generated lifestyle imagery, CGI product renders, and an AI-generated video under one cohesive creative direction.
Art-Directed an innovative suspended product shoot, compositing frames onto AI-generated model imagery to demonstrate real-world wear without waiting on overseas product shipments.
Expanded the campaign across esports partnerships including TSM, DreamHack, and ESL, with dedicated co-branded frame editions.
Design Strategy
Performance Meets Everyday Life Positioning OptiFlex beyond gaming by showcasing the frames across gaming, travel, fitness, and professional settings to broaden purchase intent.
360 Art Direction Leading creative from wordmark development and CGI renders to lifestyle photography direction, landing page design, and AI-generated video production.
AI-Integrated Production Partnered with CGI artists and leveraged AI model imagery composited with real suspended product shots, solving a compressed launch timeline without sacrificing visual fidelity.
Accessible Price Anchoring Building creative around the $25.95 entry price point as a contrast to $220+ competitors, making performance eyewear a no-barrier decision.
Outcome
OptiFlex launched as Zenni's most technically differentiated frame line, with a campaign that successfully bridged the gap between esports credibility and mainstream lifestyle appeal. The breadth of creative deliverables, from CGI and AI production to co-branded esports editions, set a new production standard for Zenni's specialty product launches.
👉 Want the full case study? Contact us
Industry
Eyewear
Retail
Year
2024
