Campaign
Zenni FL41 Lenses
About the Project
Zenni FL-41 – Reclaim Your Day
Zenni Optical sought to reframe light sensitivity as a lifestyle challenge, not just a medical one, with the launch of their FL-41 Migraine Lens campaign. Targeting the 1 in 7 people who suffer from migraines and chronic photophobia, Zenni needed to communicate therapeutic credibility while keeping the brand aspirational and fashion-forward.
Key Achievements
Launched a fully integrated 360 campaign spanning packaging, landing page, email, and lifestyle photography, including photoshoot, CGI imager and video, under a unified "Reclaim Your Day" platform.
Translated a clinical lens technology into an accessible, desirable wellness product without sacrificing medical authority.
Developed a complete brand identity system including taglines, color palette, packaging, and digital touchpoints, cohesive across all channels.
Design Strategy
Wellness-First Positioning Framing FL-41 lenses as a daily wellness tool rather than a corrective device, making relief feel empowering and stylish.
360 Art Direction Overseeing the photoshoot, video shoot, tagline development, packaging design, landing page, and email campaign to ensure every touchpoint spoke the same visual and tonal language.
Tiered Product Architecture Designing a clear tint selection system (25%, 50%, 80%) that simplified a nuanced product decision into an intuitive, shopper-friendly experience.
AI-Accelerated Production Partnered with CGI artists and explored AI-generated imagery for lens and product detail shots, eliminating overseas product lead time and hitting a compressed launch window without sacrificing visual quality.
Outcome
The FL-41 campaign successfully elevated a specialty lens into a recognizable wellness sub-brand within Zenni's ecosystem, blending clinical relevance with lifestyle appeal across packaging, digital, and editorial channels. The campaign outpaced projections significantly, reaching $1M in category revenue within 4 months against a 12-month target.
👉 Want the full case study? Contact us
Zenni FL-41 – Reclaim Your Day
Zenni Optical sought to reframe light sensitivity as a lifestyle challenge, not just a medical one, with the launch of their FL-41 Migraine Lens campaign. Targeting the 1 in 7 people who suffer from migraines and chronic photophobia, Zenni needed to communicate therapeutic credibility while keeping the brand aspirational and fashion-forward.
Key Achievements
Launched a fully integrated 360 campaign spanning packaging, landing page, email, and lifestyle photography, including photoshoot, CGI imager and video, under a unified "Reclaim Your Day" platform.
Translated a clinical lens technology into an accessible, desirable wellness product without sacrificing medical authority.
Developed a complete brand identity system including taglines, color palette, packaging, and digital touchpoints, cohesive across all channels.
Design Strategy
Wellness-First Positioning Framing FL-41 lenses as a daily wellness tool rather than a corrective device, making relief feel empowering and stylish.
360 Art Direction Overseeing the photoshoot, video shoot, tagline development, packaging design, landing page, and email campaign to ensure every touchpoint spoke the same visual and tonal language.
Tiered Product Architecture Designing a clear tint selection system (25%, 50%, 80%) that simplified a nuanced product decision into an intuitive, shopper-friendly experience.
AI-Accelerated Production Partnered with CGI artists and explored AI-generated imagery for lens and product detail shots, eliminating overseas product lead time and hitting a compressed launch window without sacrificing visual quality.
Outcome
The FL-41 campaign successfully elevated a specialty lens into a recognizable wellness sub-brand within Zenni's ecosystem, blending clinical relevance with lifestyle appeal across packaging, digital, and editorial channels. The campaign outpaced projections significantly, reaching $1M in category revenue within 4 months against a 12-month target.
👉 Want the full case study? Contact us
Industry
Eyewear
Retail
Year
2023
